New York City Digital Marketing Agency
9 core services. 15+ years of experience. Real results for real businesses.
Full-Service Digital Marketing, Done Right
Merlino Marketing is a New York City-based digital marketing agency founded by Mike Merlino. We have been helping local and national businesses dominate search, generate leads, and grow revenue for over 15 years. Everything we do is powered by proprietary frameworks built from real client results -- not theory from a textbook.
Our Services
Every service is backed by battle-tested systems. No cookie-cutter packages.
Digital Marketing
Comprehensive digital marketing strategy that ties together every channel -- SEO, paid media, content, and social -- into a unified growth engine for your business.
SEO
Organic search domination using the proprietary MASS framework. Technical SEO, on-page optimization, entity building, link acquisition, and local SEO that actually ranks.
Web Design
Conversion-focused websites that look premium and perform. Built for speed, mobile responsiveness, and search engine visibility from day one.
CTR Optimization
Click-through rate optimization that turns impressions into visits. Title tag engineering, meta description testing, rich snippet optimization, and SERP feature targeting.
GMB Optimization
Google Maps and local pack domination. Profile optimization, review strategy, post scheduling, citation building, and the signals that drive local visibility.
Internet Marketing
Full-spectrum online marketing including email campaigns, social media management, online reputation management, and multi-channel brand building.
Lead Generation
Consistent, qualified leads delivered to your business through organic search, paid ads, landing pages, and conversion optimization. No fluff -- just calls and form fills.
PPC Management
Google Ads, LSA, and paid search campaigns managed for ROI, not vanity metrics. Budget optimization, ad copy testing, landing page alignment, and transparent reporting.
Content Marketing
Strategic content that ranks, engages, and converts. Blog posts, service pages, location pages, and authority content built around entity optimization and NLP signals.
Why Merlino Marketing
There are thousands of agencies. Here is what sets us apart.
We Practice What We Teach
Mike coaches 500+ agency owners using the exact same frameworks we deploy for our own clients. Every tactic is battle-tested on real campaigns before it goes into any playbook.
Proprietary Frameworks
MASS, MAD, and BrandOS are not generic strategies. They are original systems built from 15+ years of client work and refined across hundreds of campaigns.
Transparent Reporting
No black-box metrics. You see exactly what we are doing, what is working, and what the plan is. Monthly reports with real numbers, not vanity dashboards.
Long-Term Partnerships
We do not do month-to-month churn. We build relationships with clients who want sustained growth and are willing to invest in doing things the right way.
How We Work
A proven process that delivers results, not excuses.
Discovery
We audit your current online presence, competitors, and market opportunity. No guesswork -- just data.
Strategy
Custom gameplan built around your business goals, budget, and timeline. Every dollar mapped to outcomes.
Execution
Our team deploys the strategy using proprietary frameworks. Consistent, systematic, and documented.
Optimization
Monthly reporting, performance reviews, and continuous optimization. We do not set it and forget it.
Industries We Serve
We specialize in local service businesses that depend on leads and phone calls to grow.
Based in New York City
Merlino Marketing is headquartered in New York City, serving businesses locally and nationally. Our NYC location puts us at the center of one of the most competitive digital markets in the world -- which means every strategy we build has been stress-tested against the toughest competition.
We work with businesses across the United States, but our roots are in the local service industry. If your business needs phone calls, form fills, and qualified leads, we know how to deliver them.