Privacy Policy

Your privacy matters. Here is how we handle your information.

Last updated: February 24, 2026

Mike Merlino and Merlino Marketing ("we," "us," or "our") operate the mikemerlino.com website and related coaching programs. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our programs, or interact with our services.

1. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you register for our coaching programs, subscribe to our email list, fill out contact forms, apply for the mastermind, or otherwise communicate with us. This may include:

  • Full name and email address
  • Phone number
  • Business name and website URL
  • Billing address and payment information
  • Agency revenue and team size (from application forms)
  • Any other information you choose to provide in forms, surveys, or direct communication

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

  • IP address and geographic location
  • Browser type and version
  • Operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring URL and search terms
  • Device identifiers

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To deliver and manage our coaching programs, mastermind groups, and training materials
  • To process payments and manage your account
  • To send you relevant communications, including program updates, session reminders, and educational content
  • To send marketing emails about new programs, events, and offers (you can unsubscribe at any time)
  • To improve our website, services, and user experience through analytics
  • To respond to your inquiries and provide customer support
  • To comply with legal obligations and enforce our terms

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: We work with trusted third-party services for payment processing (Stripe), email marketing, hosting, and analytics. These providers only receive the information necessary to perform their services and are contractually obligated to protect your data.
  • Legal Requirements: We may disclose your information when required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These include:

  • Essential Cookies: Required for basic website functionality such as navigation and access to secure areas.
  • Analytics Cookies: Help us understand how visitors interact with our website through services like Google Analytics. This data is aggregated and anonymous.
  • Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns through platforms like Facebook Pixel and Google Ads.

You can control cookie preferences through your browser settings. Disabling certain cookies may limit your ability to use some features of our website.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for all data transmission
  • Secure payment processing through PCI-compliant providers
  • Access controls limiting employee access to personal information
  • Regular security assessments and monitoring

While we take reasonable precautions to protect your data, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal information, subject to legal retention requirements.
  • Opt-Out: Unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.
  • Data Portability: Request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us using the information below. We will respond to your request within 30 days.

7. Third-Party Links

Our website may contain links to third-party websites and services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. Your continued use of our website and services after any changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Mike Merlino / Merlino Marketing
Email: support@mikemerlino.com
Website: mikemerlino.com
New York, NY