Agency coaching program with Mike Merlino
$200 - $400 / month

Agency Coaching

1-on-1 coaching, weekly calls, and proven playbooks to get your agency from where you are now to $30K per month.

What Is Included

Everything you need to build a profitable, scalable agency. No fluff, no filler.

📞

Weekly Group Coaching Calls

Live calls every week where Mike breaks down strategies, answers questions, and walks through real campaigns. Recorded for replay if you miss one.

🎯

1-on-1 Strategy Sessions

Private sessions with Mike to work through your specific challenges, review your pipeline, and set quarterly goals tailored to your agency.

💬

Private Slack Community

Direct access to Mike and the coaching group inside Slack. Ask questions, share wins, get feedback, and stay accountable between calls.

📖

Client Acquisition Playbooks

Proven outreach templates, follow-up sequences, and prospecting frameworks that generate qualified leads consistently.

⚙️

Fulfillment SOPs and Templates

Step-by-step standard operating procedures for delivering SEO, local search, and digital marketing services at scale.

💰

Pricing Strategy Workshops

Stop undercharging. Learn how to price your services for profitability and position them so clients see the value, not just the cost.

The Curriculum

A structured progression from foundation to scale. Each phase builds on the last.

Phase 1

Foundation (Months 1-2)

  • Agency positioning and niche refinement
  • Service package optimization
  • Client avatar and ICP development
  • Initial pipeline build
Phase 2

Acquisition (Months 2-4)

  • Outbound prospecting systems
  • Inbound lead generation
  • Sales call frameworks
  • Proposal and closing techniques
Phase 3

Fulfillment (Months 3-5)

  • Client onboarding SOPs
  • Delivery workflows and timelines
  • Reporting and communication cadence
  • Retention and upsell strategies
Phase 4

Scale (Months 4-6)

  • Hiring your first team member
  • Delegation and process documentation
  • Revenue optimization
  • Path to $30K/month and beyond

Real Results From Real Agencies

These are actual revenue jumps from members who implemented the coaching frameworks.

$8K to $45K
in 6 months
James R., Florida
$0 to $22K
in 4 months
Maria L., Ohio
$12K to $38K
in 5 months
Chris P., Arizona
$5K to $31K
in 7 months
Nicole W., Georgia

What Members Are Saying

Before coaching, I was winging it. No systems, no pipeline, just hoping clients would show up. Mike gave me the exact playbook, and within 3 months I had a predictable way to land clients every single week.

Alex M.
SEO Agency Owner, Michigan

The Slack access alone is worth 10x the monthly cost. Being able to ping Mike or the group when I am stuck on a sales call or a client issue has saved me thousands in lost deals.

Jennifer K.
Digital Marketing Agency, Colorado

I went from charging $500/month per client to $2,500/month after Mike restructured my packaging. Same services, better positioning, clients actually happier because they understand the value.

Ryan D.
Local SEO Agency, New York

Simple, Transparent Pricing

Two tiers. No hidden fees. No long-term contracts. Cancel anytime.

Group Coaching

Essential

$200/month
  • Weekly group coaching calls
  • Private Slack community
  • Client acquisition playbooks
  • Fulfillment SOPs and templates
  • Pricing strategy workshops
  • Call recordings and replays
Get Started

Frequently Asked Questions

What is the difference between the $200 and $400 tiers?
The $200 tier includes group coaching calls, Slack access, and all playbooks. The $400 tier adds 1-on-1 strategy sessions with Mike each month. If you want personalized guidance, go with $400. If you are self-directed and just need the frameworks, $200 works.
How are the coaching calls structured?
Weekly 90-minute calls. Mike covers a topic for the first 30 minutes, then opens for Q&A and hot seats. You can submit questions in advance. All calls are recorded and available in the member portal.
I am brand new. Should I start here or with the Launchpad?
If you have not landed your first client yet, start with the free Launchpad training. Once you have the basics and are ready for hands-on guidance, coaching is the next step. Many members join coaching within a month of finishing the Launchpad.
Is there a minimum commitment?
No long-term contracts. Month-to-month billing. Cancel anytime with no penalties. That said, most members stay for 6+ months because the ROI compounds over time.
What types of agencies are in the coaching program?
Primarily SEO and digital marketing agencies, but we also have web design, PPC, social media, and full-service agencies. The systems work regardless of your specific service mix.
When do I graduate to the Mastermind?
When you are consistently hitting $30K+/month and need advanced scaling strategies, team building, and a network of higher-level operators. Mike will let you know when you are ready, or you can apply anytime.

Ready to Build a Real Agency?

Stop guessing. Get the playbooks, the coaching, and the accountability to hit $30K per month.

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